Consumers’ Willingness to Pay for Fish with a Low Allergenic Potential

Luis Nobre Pereira; Júlio Mendes; Denise Schrama; Pedro M.L. Rodrigues

doi:10.1080/08974438.2020.1844108

Consumers’ Willingness to Pay for Fish with a Low Allergenic Potential

Luis Nobre Pereira^*, Júlio Mendes^*, Denise Schrama, Pedro M.L. Rodrigues

^*Corresponding author for this work

Research output: Contribution to journal › Article › Research › peer-review

2 Citations (Scopus)

Abstract

This study explores the demand-side perspective on the factors influencing the willingness to pay (WTP) premium price for fish with a low allergenic potential (FWLAP). A survey to assess consumers’ behavior and preferences for fish products was implemented in a representative sample of the Portuguese general population (n = 640). The contingent valuation method was applied to elicit consumers’ WTP. Results indicated that only half of the consumers were willing to pay higher prices for FWLAP. Econometric results suggested that WTP for FWLAP is explained by the presence of fish-allergy pathologies in the household, and the fish unique characteristics and quality.

Original language	English
Pages (from-to)	1-22
Number of pages	22
Journal	Journal of International Food and Agribusiness Marketing
Volume	34
Issue number	1
DOIs	https://doi.org/10.1080/08974438.2020.1844108
Publication status	Published - Nov 2022
Externally published	Yes

Keywords

Consumer acceptance
contingent valuation method
fish allergies
premium price
willingness to pay

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10.1080/08974438.2020.1844108

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title = "Consumers{\textquoteright} Willingness to Pay for Fish with a Low Allergenic Potential",

abstract = "This study explores the demand-side perspective on the factors influencing the willingness to pay (WTP) premium price for fish with a low allergenic potential (FWLAP). A survey to assess consumers{\textquoteright} behavior and preferences for fish products was implemented in a representative sample of the Portuguese general population (n = 640). The contingent valuation method was applied to elicit consumers{\textquoteright} WTP. Results indicated that only half of the consumers were willing to pay higher prices for FWLAP. Econometric results suggested that WTP for FWLAP is explained by the presence of fish-allergy pathologies in the household, and the fish unique characteristics and quality.",

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AU - Pereira, Luis Nobre

AU - Mendes, Júlio

AU - Schrama, Denise

AU - Rodrigues, Pedro M.L.

PY - 2022/11

Y1 - 2022/11

N2 - This study explores the demand-side perspective on the factors influencing the willingness to pay (WTP) premium price for fish with a low allergenic potential (FWLAP). A survey to assess consumers’ behavior and preferences for fish products was implemented in a representative sample of the Portuguese general population (n = 640). The contingent valuation method was applied to elicit consumers’ WTP. Results indicated that only half of the consumers were willing to pay higher prices for FWLAP. Econometric results suggested that WTP for FWLAP is explained by the presence of fish-allergy pathologies in the household, and the fish unique characteristics and quality.

AB - This study explores the demand-side perspective on the factors influencing the willingness to pay (WTP) premium price for fish with a low allergenic potential (FWLAP). A survey to assess consumers’ behavior and preferences for fish products was implemented in a representative sample of the Portuguese general population (n = 640). The contingent valuation method was applied to elicit consumers’ WTP. Results indicated that only half of the consumers were willing to pay higher prices for FWLAP. Econometric results suggested that WTP for FWLAP is explained by the presence of fish-allergy pathologies in the household, and the fish unique characteristics and quality.

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KW - contingent valuation method

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Consumers’ Willingness to Pay for Fish with a Low Allergenic Potential

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Keywords

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